Surveys + Google Analytics
In order to validate our assumptions and understand the current experiences and needs of the active users on the website, we developed an online survey and asked users questions about their weekly engagement and favorite features. Using Google Analytics, we analyzed traffic, bounce rate, and drop off rates.
What we found
High Bounce Rate
70% of all registered students visit the website the website at least once a month but their average session lasts for less 3 minutes.
Low User Satisfaction
Users were unhappy with the accessibility, and quality of the content provided on the website. They were also unhappy with the structure and felt that the platform could be more engaging.
Cultural Education Differences
In Zimbabwe, the high school curriculum is based on a British standardized system and students are seperated into A or O level status. These levels are qualifications received after completing exams that measure advancement through high school. Courses taken in school are seperated based on their levels.